Tribes by Seth Godin

Tribes by Seth Godin

After publishing 10 wildly popular books on marketing including Purple Cow and Permission Marketing, Seth Godin has unleashed his latest creation – Tribes: We Need You to Lead Us.

Tribes by Seth Godin

What you’ll find inked on the 147 pages of Tribes, is a general outline about how to build your own loyal following and the motivation to follow through. Tribes is a short, punchy tome that is easy to blaze through but will likely draw you back for re-reads.

One of my favorite quotes from Seth is, “The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.

The quote ties into one of the key points – you need to overcome fear and gain a following through action.

Some of Godin’s main points:

  • We’re not just marketers – we’re all leaders!
  • We get stuck when we embrace a factory mindset. Think tribe!
  • Enable and enhance communication among tribe members.
  • Develop a common goal to inspire a passionate response.
  • Create change through action.

I found the section on micromovements on page 102 extremely helpful. Godin lays out the key elements of igniting a micromovement with five things to do and six principles. I plan on using these elements to grow this blog! After reading this section, I was able to see how these five actions and six principles have been applied successfully by celebrities and business people.

Tribes is easily digested thanks to Godin’s direct writing style. It’s also far more entertaining to read than most business books. There are case studies to illustrate points and insightful quotes to mix things up. You may be surprised to find a lack of to-do lists and hold-your-hand exercises. That’s because you have to do the work of becoming a leader yourself.

Every tribe is different. Every leader is different. The very nature of leadership is that you’re not doing what’s been done before. If you were, you’d be following, not leading.

Tribes Book Image by raaphorst

Interviews & Reviews:

Who Is Seth Godin?

Seth is the Founder and CEO of, a social networking site. He is also the author of nearly a dozen books including Purple Cow, The Dip and Permission Marketing.

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